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Wintry Weekend Boosts Online Holiday Sales in Final Shopping Weekend of the Season

Strong Weekend Helps Recent Week Post Highest Online Spending Total on Record RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital...

Ad Ops Daily Bits: April 2 2009

- Auto Manufacturers Continue to Advertise SUVs Online over More Fuel-Efficient Models, according to comScore Ad Metrix comScore, Inc. (NASDAQ: SCOR), a leader in measuring...

comScore Study Finds the Internet a Key Component in Consumer Research on Prescriptions and...

Online Advertising Aids Brand Favorability and Awareness Among Consumers; Pharmaceutical Sites Highly Effective at Generating New Patient Starts and Refills   RESTON, VA – comScore, Inc....

comScore Releases the “2013 Japan Digital Future in Focus” Report

Japanese Online Population is World’s Fourth Largest and APAC’s Third Largest at 73.3 million Users Tokyo, Japan – comScore, Inc. (NASDAQ: SCOR), a leader in measuring...

Nativo Announces Appointment of comScore CEO Serge Matta to Board of Directors

Industry veteran with deep experience in digital technology and online media brings fresh perspective to leading native advertising technology company LOS ANGELES — Nativo, the...

Digital Ad Industry Will Gain $8.2 Billion by Eliminating Fraud and Flaws in Internet...

Independent Research Estimates Cost of Ad Fraud, Infringed Content & Malvertising in the U.S. NEW YORK - Fraudulent impressions, infringed content and malvertising cost the...

Adobe and comScore Advance Digital TV and Ad Measurement

New Global Partnership Will Help Content Owners and Advertisers Better Measure Consumer Behavior LAS VEGAS - At Adobe Summit, Adobe (Nasdaq:ADBE) and comScore (Nasdaq:SCOR) announced...

Xaxis Verified by comScore for Predictive Accuracy in Worldwide Validation Study, Bringing Accountability to...

Turbine DMP Outpaces Benchmark in Predicting Consumer Purchase Intent and Interests NEW YORK - Xaxis, the world’s largest programmatic media and audience platform, announced the...

Nativo and comScore Take Advanced Contextual Relevance for Native Advertising to the Next Level

Leading Native Advertising Platform Partners With Leading Measurement Company to Help Brands Better Optimize Branded Content Programs Based on More Advanced Contextual Relevance LOS ANGELES,...

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