Google Launches AdPlanner, Promotes the DoubleClick MediaVisor Platform
As promised in my previous post announcing the launch of AdPlanner, here are more updates following the official announcement on the Google AdWords blog.
The...
IAB President Randall Rothenberg to Testify at House Small Business Committee Hearing
Washington D.C. (June 25, 2008) – Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB), will testify as an expert witness today...
Publicis Groupe Partners with Yahoo Through VivaKi, Targeting the Mobile Advertising Market
The ink barely dried on Publicis' previous press release announcing the launch of VivaKi (their new media platform) that more news kick in from...
Google Marketer’s Playbook: Online Video Advertising
Interesting presentation from Google product managers on trends, benefits and strategies of online video advertising.
New Features and Improvements in Google AdManager
In an email sent out an hour ago to AdManager users, Google announces a number of features and improvements:
- Automatic Macro Insertion - Ad...
The IAB Launches Revised Ad Unit & Rich Media Creative Guidelines
New York, NY (July 1, 2008) – The Interactive Advertising Bureau (IAB) today announced the release of Revised Ad Unit and Rich Media Creative...
3 UK Signs YAHOO! As Portal Advertising Partner
LONDON, July 2, 2008 - Mobile operator 3 UK and Yahoo! have announced a deal which will see Yahoo! exclusively sell 3 UK banners...
Massive Inc. Is First Dynamic In-Game Advertising Network Validated Through Third-Party Auditing Process
I have neglected the in-game advertising topic for a while and am clearly behind with the news... some 1 month behind. I've just come...
AOL’s Platform-A Study Finds Online Advertisers Influence Back-to-School Purchases
New York, NY – July 9, 2008 – Most consumers will purchase back-to-school items in August and plan to spend between $100 to $500,...
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