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Paramount Pictures and Massive Launch First Branded Scavenger Hunt in Ubisoft’s “Tom Clancy’s Rainbow...

In-game scavenger hunt promotes upcoming movie “Tropic Thunder” with interactive experience that engages and rewards gamers. NEW YORK — Aug. 5, 2008 — Massive Inc.,...

Yahoo!’s Right Media and LucidMedia Announce Agreement to Introduce Advanced Contextual Display Advertising on...

RESTON, Va. & NEW YORK--(BUSINESS WIRE)--LucidMedia (www.lucidmedia.com), an online contextual advertising platform and meta-network, and Right Media, a Yahoo! company and creator of the...

Publicis Groupe to Acquire Performics Search Marketing Business

Paris and Mountain View, California – August 6, 2008 – Publicis Groupe (EURONEXT Paris: FR0000130577) and Google (NASDAQ: GOOG) announced today that Publicis Groupe...

Google’s Content Network is Now Seasoned with DoubleClick Cookies

One more step for Google towards world domination - well, at least towards user-targeting domination. In a not much advertised move, Google decided to...

DoubleClick Serves Into Silverlight to Power Video Advertising for NBC Universal Digital Media

I barely got the time to bitch point out DoubleClick's apathy in updating us, and they announced that their in-stream platform can now power...

YuMe and comScore Quarrel Over Top 10 Ad Networks Ranking

The folks at YuMe cheered on July 21st, when they issued a press release in regard to their big jump in comScore's top 10...

What Is Rich Media in an Online Advertising Context?

Easy task, at a first sight: defining what exactly can be considered a 'rich media ad'. It is, of course... a 'rich media ad',...

Use of “Ad Networks” Surges Six-Fold as Media Companies Step Up Monetization of Unsold...

The IAB and Bain & Company announced the release of a benchmark study which suggests that online publishers are increasingly turning to sales intermediaries...

Google Announces Non-Exclusive Advertising Services Agreement with Yahoo! in U.S. and Canada

Companies will also Enable Interoperability Between Their Instant Messaging Services MOUNTAIN VIEW, Calif. (June 12, 2008) – Google (Nasdaq: GOOG) today announced that it has...

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