Digital Intelligence

Great news for publishers with video inventory, at last! The IAB jumpstarted discussions around standardizing communication protocols between video players and servers - I...

A recent eMarketer study shows that behavioral targeting is far from being in a slump, despite the recent concerns for users privacy that led...

Key Advertiser Partnerships Fuel 20% Month-over-Month Growth Redwood City, Calif.,—July 15, 2008—Turn Inc., the Smart Market for Online Advertising, today announced a record 20 percent...

A recent post on the IAB site reminded me that their very first Mobile Leadership Forum is over and there are loads to be...

Maintaining this website requires quite some research work on daily basis, chasing down news and stories that are pertinent to topics such as Ad...

Brand’s Online Advertising Strategy Relies Heavily on Social Media RESTON, VA, August 4, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the...

It looks like the NebuAd and related user privacy scandals are far from cooling off. Reuters reports that the US House Energy and Commerce...

In other words, Google's distinguished advertisers have partnered with Google's ad reviewing force (human or automated, it doesn't really matter as long as the...

MOUNTAIN VIEW, Calif., (March 11, 2008) – Google Inc. (NASDAQ: GOOG) announced today that it has completed its acquisition of DoubleClick, a company that...