Ad Ops Daily Briefs: March 9 2009
- telecomsmarketresearch.com: Research portal says Mobile Messaging, MVNOs and Mobile Data are on the up
Often the first things businesses cut back on in a...
Research and Markets: The US Internet Users Report Analyzes Trends That Continue to Drive...
DUBLIN, Ireland - Research and Markets has announced the addition of eMarketer's new report "US Internet Users" to their offering.
There is no question that...
Mobile Internet Search Engine Use Jumped 14% Between 2007 and 2008, Says ABI Research
NEW YORK - According to surveys conducted by ABI Research in 2007 and 2008, 70% of respondents used their mobile phones to access information...
IAB Issues Audience Reach Measurement Guidelines; Standardizes Key Industry Metrics
Consensus-Based Initiative Enhances Accuracy for Interactive Advertising
ORLANDO, Fla. - The Interactive Advertising Bureau (IAB) announced the release of the final version of its Audience...
comScore: Light PC Internet Users Are 30 Percent More Likely than Heavy PC Internet...
Results from first PC/Mobile Internet overlap panel suggest mobile can enhance a PC digital advertising campaign
Reston, VA. – comScore, Inc. (NASDAQ: SCOR), a leader...
IAB and 4A’s Announce New Tools to Simplify Interactive Advertising Operations
Joint Task Force Devises Tools to Streamline and Automate Workflow for Buying, Selling, and Delivering Interactive Media
ORLANDO, Fla. - The Interactive Advertising Bureau (IAB)...
Burst Media Study Reveals That 80% of Web Users Are Concerned about Privacy Online
BURLINGTON, Mass. - Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results from a...
Yahoo! Introduces New Ad Products to Help Marketers Reach Audiences With Greater Precision
New Targeting Capabilities Leverage Search Activities to Deliver More Relevant Display Ads; Ad Scheduling and Demographic Options Enable Greater Personalization for Search Ads
ORLANDO, Fla....
IAB Launches Task Forces to Tackle Data Ownership and Contracts for Interactive Advertising Sales
Takes On Two of Interactive Industry’s Biggest Issues
ORLANDO, Fla. - The Interactive Advertising Bureau (IAB) announced that it has launched task forces comprised of...
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