Digital Intelligence

Although I closely missed this year's ad:tech event, I stumbled upon an interview with Jordan Ferguson, VideoEgg's Managing Director for Europe. VideoEgg is one of...

The Interactive Advertising Bureau has recently released a document with recommendations for ad agencies and publishers, in an attempt to improve the efficiency of...

New York, NY (May 8, 2008)—The Interactive Advertising Bureau (IAB) today announced the release of a set of Revised Ad Unit and Rich Media...

SUNNYVALE, Calif. & LONDON--(BUSINESS WIRE)--Yahoo! Inc. (NASDAQ:YHOO) and WPP’s (NASDAQ:WPPGY) GroupM, 24/7 Real Media and WPP Digital today announced a strategic partnership that will...

This new triangle in the online advertising world raises a few interesting questions about how the 3 of them will fall in place and...

New York, New York (April 15, 2008)— Eyeblaster, the global leader in integrated digital marketing solutions, has successfully completed an independent audit by the...

RESTON, VA, April 14, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released March 2008 data on online...

Key findings show that inventory quality, targeting abilities and site transparency are most important factors for ad networks' value proposition NEW YORK – APRIL 8,...

Index Shows Niche Web Sites Outperform Larger Web Sites, Social Network Monetization Low But Growing PALO ALTO, Calif. – April 7, 2008 – PubMatic (www.pubmatic.com),...