Yahoo! Labs Launches AdLabs to Advance the Science of Digital Advertising
New study proves the power of hyperlocal online ad targeting in driving sales
SUNNYVALE, Calif. - Yahoo! Inc. (NASDAQ: YHOO) announced the launch of Yahoo!...
Yahoo! Completes interclick Tender Offer
SUNNYVALE, Calif. - Yahoo! Inc. (NASDAQ: YHOO), announced it completed its tender offer for the outstanding shares of interclick, inc. (NASDAQ: ICLK) at a...
Click Forensics Enhances Yahoo! TQ Score Prediction
New Capabilities Help Ad Networks Adjust to Traffic Scoring Changes; Predict Sources Likely to Receive Low YTQ Scores
Search Engine Strategies Chicago 2009
CHICAGO - Ad...
Yahoo! Introduces Ad Interest Manager
Provides Consumers with Greater Transparency and Control over Their Online Advertising Experience
WASHINGTON - Yahoo! Inc. (NASDAQ:YHOO) released a beta version of a new consumer...
comScore Releases April 2009 U.S. Ranking of Top 25 Ad Networks
AOL’s Platform-A Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in...
Gannett and Yahoo! Announce Local Advertising Partnership
MCLEAN, Va. & SUNNYVALE, Calif. - Gannett (NYSE: GCI) and Yahoo! (Nasdaq: YHOO) announced a local advertising partnership that brings together Gannett’s strong local...
Yahoo! JAPAN and BrightTag Expand Their Strategic Partnership
BrightTag becomes the exclusive tag management and data integration platform provider for Yahoo! JAPAN and its thousands of clients
CHICAGO – BrightTag, a technology platform...
Yahoo!’s Right Media and LucidMedia Announce Agreement to Introduce Advanced Contextual Display Advertising on...
RESTON, Va. & NEW YORK--(BUSINESS WIRE)--LucidMedia (www.lucidmedia.com), an online contextual advertising platform and meta-network, and Right Media, a Yahoo! company and creator of the...
Advertisers to See a Cost-Per-Click Increase of 78 Percent with Yahoo and Microsoft Search...
ST. LOUIS - Advertisers could see a cost-per-click (CPC) increase up to 78 percent above current Bing CPCs as a surge of competitors move...
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