Little Gift, Big Lift: Virtual Goods Prove to be a Highly-Effective Ad Medium
AdNectar Releases First of its Kind Study by Vizu Revealing Virtual Gifts are the Most Effective Way to Market to Social Networking Audiences
PALO ALTO,...
Martini Media Ends 2012 With Record Growth; Promotes O’Regan to President and CRO
After Doubling Affluent Audience Reach to 125M, Company Now Ranks #1 Across US and UK
SAN FRANCISCO, CA and NEW YORK, NY and LONDON - Martini...
CyberAlert Unveils New Media Measurement Tools and Services for PR & Marketing
STRATFORD, Conn. - CyberAlert, the media monitoring and measurement service for public relations and marketing, unveiled new tools and services for qualitative assessment and measurement...
Research: As Dwell on Ads Increase, Conversion Rate Climbs Higher
New research from MediaMind links metric with both response and branding objectives
New York, New York – A periodic analysis of global benchmarks released by...
Monetate Launches ActionBuilder – a New Way for Marketers to Create Personalized Customer Experiences...
New core feature extends faster creative, visual and code-level control to marketers, developers and business users
PHILADELPHIA – Monetate, a leading technology solution provider that allows online...
NetSeer’s Rapid Response Digital Advertising Service Gives Brands a Relevant, Timely Voice Around Unpredictable...
Empowers Brands to Respond Immediately, at Scale, With Opportune or Crisis-Driven Brand Messaging
MOUNTAIN VIEW, CA - NetSeer™, the originator of Concept Targeting, announced its new...
MeetMe Launches New Native Advertising Capabilities on Android
Continues Mobile Advertising Momentum and Provides Advertisers New Options for Connecting with MeetMe Users
NEW HOPE, Pa. - MeetMe, Inc. (NYSE MKT: MEET), the public market...
eMarketing eXcellence – PR Smith, Dave Chaffey
'eMarketing eXcellence' is the book I was craving for all through my university years yet never found it. It is the training I hoped...
GroupM Search, comScore Release Study on the Interplay between Search Marketing and Social Media
Social media exposure is correlated with search behavior and click-through-rate; Introduces the value of media discovery for advertisers
NEW YORK - GroupM Search and comScore,...
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