Internet Strategy

Paris and Mountain View, California – August 6, 2008 – Publicis Groupe (EURONEXT Paris: FR0000130577) and Google (NASDAQ: GOOG) announced today that Publicis Groupe...

RESTON, Va. & NEW YORK--(BUSINESS WIRE)--LucidMedia (www.lucidmedia.com), an online contextual advertising platform and meta-network, and Right Media, a Yahoo! company and creator of the...

It looks like the NebuAd and related user privacy scandals are far from cooling off. Reuters reports that the US House Energy and Commerce...

Finally, somebody shows initiative in regard to in-stream advertising, and gets the ball rolling towards some degree of organization. Setting best practices and industry...

Burlington, MA-July 29, 2008- Burst Media, a leading provider of advertising representation, services, and technology to independent web publishers, today announced an exclusive partnership...

Paris, France - July 22, 2008 – Publicis Groupe (Euronext Paris: FR0000130577) announced today the acquisition of Portfolio, one of Korea’s top digital marketing...

As expected (see my earlier article), ValueClick has officially announced the launch of their Precision BT suite, providing new opportunities for behavioral targeting. Below...

MOUNTAIN VIEW, Calif. (July 16, 2008) – In an effort to streamline the online media direct sales process, DoubleClick, a premier provider of digital...

Fascinating what a simple Google search can bring to surface: a document that appears to have been developed by a Microsoft employee or consultant,...