Marketing Strategy

Torrence BooneNEW YORK – WPP (NASDAQ:WPPGY), one of the world's leading communications services groups, today announced that Torrence Boone has been named Chief Executive...

ADTECH selected on merits of technology excellence, data privacy and integrity New York, NY – May 8, 2008. ADTECH, a leading provider of ad server...

NEW YORK – April 28, 2008 – 24/7 Real Media, Inc., the leading global digital marketing company, today announced that it is the first...

What is Digital Marketing? Digital Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around...

Cygnus Business Media, Nielsen Business Media, Reed Business Information and McGraw-Hill Join 24/7’s New Network to Give Advertisers Greater Reach Across More Vertical Markets NEW...

The first question an entrepreneur should ask himself when contemplating whether to extend his product range is "why would I do that?" A good share...

Market segmentation is widely defined as being a complex process consisting in two main phases: - identification of broad, large markets - segmentation of these markets...

One of the main advantages to using ad servers for your online advertising campaigns is the possibility of hour targeting for ads served to...

First-ever Research Project Taps Media Planners and Buyers for Insights into Buying Ads on Internet Video EMERYVILLE, CA –March 19, 2008 – Exponential™ Interactive, Inc.,...