Marketing Strategy

Intro   Since the 23rd March, our world has changed significantly. The Government imposed lockdown has had a profound effect on our everyday lives.  Well before these restrictions were due to come into force,...

Brands working with influencers falls by 37%; efficiency of influencer marketing decreases by 41% Brands are turning to micro-influencers for results as budgets face further...

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised...

Nestlé Purina and tmwi win in two key categories in the 2020 The Drum Search Awards  LONDON, UK: tmwi, a leading innovator in data and...

London: tmwi, a leading innovator in data and marketing whose clients include Nestle, MG and Furniture Village, have signed up as lead sponsors of...

Leading brands like Joom benefit from Button's mobile affiliate optimization technology and Adjust's real-time analytics to measure and drive performance. NEW YORK -- Button, the...

6sense® Segments for LinkedIn ads equips revenue teams with advanced 6sense account targeting for LinkedIn advertisingMay 21, 2020 09:00 AM Eastern Daylight Time SAN FRANCISCO...

INDIANAPOLIS -- SmarterHQ announced the launch of Smarter Predictions, allowing marketers to execute machine learning and modeled campaigns across all of their data and communication channels. “With Smarter...

Report reveals key insights for overall ad performance and organic search and traffic levels for major platforms like Google, Facebook, and Amazon COLUMBIA, Md. -...