Marketing Strategy

Hipcricket®, Inc. (“Hipcricket”), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), announced that Nestlé Waters North America has extended its relationship with Hipcricket by tapping the mobile solution provider to manage and execute its new mobile marketing campaign with The Pantry’s Kangaroo Express. The campaign is designed to raise awareness and drive sales of Nestlé Waters’ Arrowhead®, Deer Park®, Ice Mountain®, Ozarka® and Zephyrhills® regional brands.

Global interactive marketing provider ExactTarget (NYSE:ET) announced today it has acquired privately-held iGoDigital, bringing advanced Website solutions and predictive analytics to ExactTarget’s cross-channel interactive marketing platform.

Expanded platform from business audience leader enables brands to power top marketing technologies with business demographic data SAN FRANCISCO – Bizo, the global leader in...

Enables enterprise marketers to target customers with highly relevant display ads based on cross-channel email engagement behavior REDWOOD CITY, Calif. - StrongMail announced that it has...

Partnership expands ClickFuel’s presence in Latin America, deploys first Spanish version of dashboard BURLINGTON, Mass. - ClickFuel, the provider of Fuel Station, a marketing analytics and performance...

Datalogix, the leader at connecting digital media and offline sales, announced today it has acquired Connection Engine, a fast-growing, venture-backed company that provides real-time insights for marketers.

Advanced technology integration allows brands to immediately apply insights from owned social programs to optimize and increase the impact of paid social campaigns Austin, Texas...

Today at the fifth annual SpiceWorld conference, Spiceworks™, Inc. unveiled the new Spiceworks Dashboard, a tool that gives technology vendors a real-time, at-a-glance view of what IT professionals are saying about their products and services and the moves competitors are making within the world’s largest IT community. These new capabilities help technology vendors better understand what IT professionals think about their offerings and how they stack up against the competition.