Marketing Strategy

The Word of Mouth Marketing Association (WOMMA) today released the first industry guidebook to comprehensively address how to measure the ROI of word-of-mouth and social media marketing initiatives. The guidebook, titled, “Solving the ROI Riddle: Perspectives from Marketers on Measuring Word of Mouth Marketing,” offers marketers a practical introduction to measuring business value of their marketing programs.

Collective is building upon TV Accelerator’s successful campaigns with over 80 top marketers by introducing TVA Channels, a new innovative version of TVA that lets marketers easily target high-demand viewers, such as the audiences of the top broadcast primetime series, including American Idol, The Big Bang Theory, Dancing With the Stars, Undercover Boss, The Amazing Race 20, NCIS, The Good Wife, Blue Bloods, Touch, Survivor: One World.

Rakuten LinkShare today announced it has entered into a definitive agreement to acquire mediaFORGE, a Utah-based dynamic display media company. Founded in 2009, mediaFORGE’s Consumer Engagement display platform provides online advertisers with a unique way to prospect, retarget, nurture, and engage customers to help drive higher conversion. Terms of the deal were not disclosed.

Conductor, the leader in Search Engine Optimization (SEO) technology today announced major advancements to its market-leading SEO technology platform, Conductor Searchlight™ during the sold-out C3 user-conference in New York City. The new, enterprise-class features were announced by Seth Besmertnik, CEO of Conductor, during his keynote presentation to more than 300 SEO professionals, brand marketers and industry thought-leaders in attendance.

Pinterest is quickly establishing itself as a must-go destination for online marketers looking for a fresh approach to reach the desired audiences. Pinterest has been around for two years but it is the very recent growth spur that caught the attention of users and marketers alike. With millions of consumers signing up, brands are scrambling to develop strategies for marketing on Pinterest and efficiently engage with those who are pinning their interests.

To help the industry better understand this intersection of Big Data and marketing while giving them the tools to speak this language, BlueKai has pulled together a cursory guide on the role data will play for marketers over the coming years.

New Service Empowers Organizations to Measure What Matters, Increase Brand Awareness and Improve Customer Loyalty ATLANTA - Intelliverse, a global leader in B2B cloud services, announced the...