Facebook and Twitter Join Consumer Technology Association
Pioneering social media platforms are CTA’s newest members
ARLINGTON, Va. - The Consumer Technology Association (CTA)TM announced social media companies Facebook and Twitter are now...
Online Retailers Urged to Encourage Queuing Over Crashing This Black Friday
Ahead of Black Friday, new research from TrafficDefender has revealed that 86 per cent of consumers would rather queue to buy a product online...
Swrve Completes $30 Million Financing Round and Acquisition of adaptiv.io
Capital and acquisition to expand Swrve’s leadership in the mobile marketing engagement space
San Francisco, CA - Swrve, a leader in the mobile marketing engagement space,...
How Valuable Is My Data?
Data Management Platforms offer market players the features to collect, administer, segment, analyse, and to use data through external platforms in a controlled manner....
Spanish Tech Firm Antevenio Announces MDirector, a Unique Cross-Channel CRM Technology
The cloud based solution MDirector allows advertisers to combine email marketing and mobile text messaging with display & social retargeting all in one platform.
Madrid...
Kantar Media Reports Q1 2015 U.S. Advertising Expenditures Decreased 4.0 Percent from Q1 2014...
Core ad spending, however, declined by just 2.0 percent; Paid Search, included in Kantar Media’s analysis for the first time, shows 7% increase year-over-year
NEW...
Strategies for Reaching the ‘Liquid Audience’ in a Changing Digital Landscape Are Examined in...
Creative, Brand, Agency & Publishing Thought Leaders Share Their Insights On How To Navigate Consumers’ Complicated Pathways to Content
NEW YORK - The Interactive Advertising...
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