Guest Articles

Publishers and advertisers have traditionally had a symbiotic relationship. Advertisers rely on the quality content of publishers to bring views to their ads, and...

Advertising, at least for the foreseeable future, will be the simplest way to subsidize content online for consumers. If there’s any debate about that, ask...

Winter has not yet come for the ad tech industry, but its fire has been distinctly dampened. After years of rapid expansion, industry growth is...

In an earlier article, I discussed Automated Guaranteed, the new form of programmatic buying that specifically refers to the trading of digital media inventory...

An Open Letter to Ad Blocking Companies Worldwide Enough is enough. Ad blockers are not the answer to a perfect user experience. In fact, the ad...

Bus stops, motorways, and tube stations are changing. The uninspiring static billboards they once displayed are being replaced with dynamic, digital screens. As our reliance...

Let’s be honest: performance marketers often have no idea which ad tech vendors are delivering results, and which are wasting budget. Every publisher claims...

In 2015, we saw many changes in the digital marketing landscape. We witnessed the emergence of live streaming applications such as Periscope and Meerkat...

September 1st, 2015 marked the beginning of the end for flash. Since then, advertisers have worked hard to embrace the new order that is...