Guest Articles

Hispanic-targeted marketing is the "Electric Car" of advertising challenges. Like auto execs, we marketers will freely admit that our current methods are short-sighted (thanks, in...

Fitting that on Leap Day, adMarketplace would again leap ahead of the search syndcation industry by launching its new Publisher Dashboard, which gives web publishers unprecedented access to detailed reporting data and powerful yield optimization tools.

Google Shopping is a paid service. That offers an opportunity for many advertisers: more clicks, a lower cpc and better conversion rates. Advertisers are...

As advancement continues in digital data gathering, utilization, and performance, technologists from all across the market are all seeking new ways to capitalize on...

Last week, KissMyAds were stunned – as many others – by the news published by Simon Dawlat, CEO and founder of AppGratis. He announced that Apple...