Guest Articles

New York Advertising Week, which starts on Sept. 28, has become a celebrity fest. This year's featured speakers include everyone from Sir Martin Sorrell,...

SPOILER ALERT: App Tagging: Can now work “zero SDK required” In live demonstrations to our clients, prospects and partners I show them how it is...

By Pablo Di Meglio, Social Director for Headway Digital It has been a while since Social Media has ceased to be a mere trend or...

A whole host of recent events, M&A activity, and industry articles confirm that “Automated Guaranteed” has now cemented itself in the industry as a...

Modern advertising looks very different from days past. What was once a strategically aligned buy-sell relationship, the connection between advertisers and publishers is now...

The rise and rise of digital advertising – already a $145 billion industry worldwide, according to eMarketer – increasingly presents marketers with a conundrum:...

Malvertising continues to be one of the biggest and most effective infection mechanism which, for the most part, is based on rogue advertisers inserting malicious ads in...

Guest article by Hervé Brunet, CEO and Co-Founder at StickyAds.tv Private Marketplaces (PMPs) have been introduced to solve the challenge of inventory control– particularly in...

Earlier this week, I attended the IAB Ad Operations Summit. The spotlight theme was “transformation,” but the real focus was cleaning up the advertising...