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Executives Arrange Management Buyout of Mediasmith

Veteran Digital Agency Maintains Internal Ownership, Names John Cate CEO SAN FRANCISCO -- Mediasmith, a leading independent media agency, today announced a management buyout of...

Giant Media Names Bruce Budkofsky as VP of Partnerships for VuePlanner

LOS ANGELES -- Giant Media announced the appointment of digital media industry veteran Bruce Budkofsky as VP of Partnerships. Budkofsky brings more than 20-years of experience...

VuePlanner Delivers Context and Brand Suitability for Pre-Buying YouTube Video Advertising Campaigns

LOS ANGELES - Giant Media announced the launch of VuePlanner, a transparent pre-buy planning tool for brands and agencies advertising on YouTube. “YouTube offers an incredible opportunity to...

PubMatic, Publicis Media Kick-Off Targeted Private Marketplace for The World Cup

Singapore - PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the launch of an exclusive Targeted Private Marketplace...

Accenture Interactive Programmatic Services Navigates Complexity of Digital Media Landscape

Bespoke offering from Accenture Interactive drives greater transparency and efficiency in programmatic media planning and buying NEW YORK - Accenture (NYSE: ACN) is increasing its...

Centro Integrates with Advantage Software to Help Agencies Alleviate the Chaos of Monthly Finance,...

Complimentary Technologies Help Agencies Holistically Manage Their Business and Speed Processes; Enables Advantage Customers to Onboard Centro’s Basis, a Unified Programmatic Advertising Software Chicago – Centro...

Sizmek Addresses Cross Media Plan Optimisation; Introduces Server-Level Cross-DSP Frequency Capping

As 75% of decision makers are looking for more precise reach strategies Sizmek adds engagement to its Cross-DSP Frequency Capping solution London, UK - Sizmek, the...

Adobe Unveils Adobe Advertising Cloud

New Ad Platform Simplifies Media Planning and Buying Across TV and Digital Devices LAS VEGAS - At Adobe Summit, Adobe (Nasdaq:ADBE) unveiled its new Adobe...

UK Media Planners Turn to Mobile Video to Deliver Campaign ROI in 2017

Media landscape at tipping point as social, mobile and video spend set to increase, whilst traditional media remains flat or declines Planners and...

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