Media Planning

CHICAGO, Feb. 15, 2008 ― Four of the country’s leading media companies today announced the creation of quadrantONE, a new online sales organization focused...

Rubicon Ad Space Certification Program Helps Websites Monetize Unsold Ad Space Through Ad Networks While Protecting Direct Sales Pricing LOS ANGELES - the Rubicon Project,...

Top Ad Network Helps Advertisers Reach the Right Customers at Each Stage of the Purchase Cycle NEW YORK - 24/7 Real Media, Inc., the leading...

NEW YORK - ad:tech New York, Nov. 3-6, will offer two new events to glean the present and future of online ad exchanges: first,...

The Google AdWords folks have just announced the opening of Google Ad Planner, Google's newest service for advertisers and agencies. Previously launched in private...

CBS is First Advertiser to Appear in the Ads That Debuted Last Week NEW YORK - The New York Times announced that it has begun...

Integration Will Streamline Media Planning with Buying, Execution and Billing Processes Reston, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world,...

Platform To Provide Advertisers With Cost-Effective Way To Reach Hispanic Audience NEW YORK & SEATTLE - Univision Interactive Media, Inc., the digital division of Univision...

Rubicon onDemand Gives Ad Networks, Publishers’ Direct Sales Teams and Audience Sales Representatives Instant Access to the Web’s Best Premium Inventory LOS ANGELES - the...