Accenture Interactive Programmatic Services Navigates Complexity of Digital Media Landscape
Bespoke offering from Accenture Interactive drives greater transparency and efficiency in programmatic media planning and buying
NEW YORK - Accenture (NYSE: ACN) is increasing its...
Centro Integrates with Advantage Software to Help Agencies Alleviate the Chaos of Monthly Finance,...
Complimentary Technologies Help Agencies Holistically Manage Their Business and Speed Processes; Enables Advantage Customers to Onboard Centro’s Basis, a Unified Programmatic Advertising Software
Chicago – Centro...
Sizmek Addresses Cross Media Plan Optimisation; Introduces Server-Level Cross-DSP Frequency Capping
As 75% of decision makers are looking for more precise reach strategies Sizmek adds engagement to its Cross-DSP Frequency Capping solution
London, UK - Sizmek, the...
Adobe Unveils Adobe Advertising Cloud
New Ad Platform Simplifies Media Planning and Buying Across TV and Digital Devices
LAS VEGAS - At Adobe Summit, Adobe (Nasdaq:ADBE) unveiled its new Adobe...
UK Media Planners Turn to Mobile Video to Deliver Campaign ROI in 2017
Media landscape at tipping point as social, mobile and video spend set to increase, whilst traditional media remains flat or declines
Planners and...
InPlan Announces the Open Beta Enrollment for its Media Collaboration Platform
InPlan Media Group has announced the opening of the beta application process for its Media Collaboration Platform (MCP), a free media planning system. The...
Havas Group Starts the New Year with Over 5000 Engaged Programmatic Talent Around the...
The Group is Now Both Data-Driven and 100% Programmatic
Havas Group now focuses both on data and programmatic, two key pillars for the future of...
Logicserve Digital Partners with Lotame, One of the World’s Leading DMP Platforms
Through this partnership, Logicserve Digital brings in advanced technology of data management into the country that will help brands with their digital marketing
Mumbai -...
IAB Launches Digital Media Buying and Planning Certification Program in Partnership with 4A’s, Establishing...
Google to Sponsor Certification Exam for Agency Buyers & Planners
NEW YORK - The Interactive Advertising Bureau (IAB) launched the IAB Digital Media Buying and...
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