Media Planning

Stand-Alone Reporting of Tablet Audiences Also Now Available in comScore Mobile Metrix®, Providing Critical Component of Multi-Platform Audience Reporting RESTON, VA – comScore, Inc. (NASDAQ: SCOR),...

Media Logistics Software Creates Operational Advantage and Improves Productivity of Digital Media Teams  CHICAGO, IL – Centro (www.centro.net), a provider of modern media services and software,...

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the U.S. Beta release of MMX® Multi-Platform, the next generation of digital audience measurement and media planning. Building on MMX, Mobile Metrix and Video Metrix from comScore’s Audience Analytics suite, this revolutionary product offers unduplicated accounting of audience size and demographics that reflects today’s multi-platform digital media environment, which includes websites, apps and video content accessed from multiple devices.

With the 2012 holiday media buying season right around the corner, brands need to start developing their plans now, if they haven’t already, according to SpotXchange, the largest global marketplace of digital video ad inventory. As these plans are formalized, brands and agencies should focus their buys around these four critical peak shopping days for consumers nationwid/

Display advertising specialist Adform has today announced the opening of a new regional office in Amsterdam, Netherlands. With the advertising sector showing great growth in the Netherlands, the move to the creative capital will enable Adform to support the local market in delivering the most innovative and technologically advanced display campaigns.

Disney/ABC Television Group's Digital Media team has signed an agreement with video technology company, FreeWheel, to manage its advertising and monetize its content across digital channels including video, display, and mobile formats on ABC.com, ABCFamily.com, and ABCNews.com.

The first installment entitled “How to Be a Digital Media Trader” kicks off July 9 and will teach professionals the basics and more advanced skills around buying digital media on various advertising exchanges using audience targeting and real-time bidding, said Matt Prohaska, lead instructor and Principal at Prohaska Consulting.

GroupM and Nielsen announced a pioneering collaboration to create a new measurement service that will integrate media planning and measurement across television and the Internet.

Danish software company Adform opens local office in Finland, following expansion of a number of recent openings across Europe. Adform is uniquely represented in all Nordic countries, and boasts more coverage across Europe than any competitive solution. The company now operates locally serviced offices in eleven European markets.