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Time Inc. Expands Audience Buying Through Print Programmatic

Automated Buying of Time Inc.’s Diverse Print Audiences Powered by MediaMath’s Marketing Technology Platform Target First Partner to Execute Print Buy Programmatically NEW YORK - Time...

CraveLabs Launches DropIn to Make Mobile Advertising Less Expensive Than a Cup of Coffee

BOSTON - CraveLabs (www.cravelabs.com) recently launched the latest version of their location-based mobile advertising software, DropIn Local Advertising (www.dropin.io) built specifically for the local...

PulsePoint Appoints Jack Dempsey Southerland III as SVP of Programmatic Solutions

Following the Growth of its Technology Team and Expanded C-Suite, PulsePoint Appoints Industry Vet to Lead Programmatic Solutions NEW YORK - PulsePoint, a next-gen advertising...

PubMatic Introduces New Audience Discovery Tools for Agencies and DSPs

REDWOOD CITY, Calif. - PubMatic, the programmatic advertising platform company for leading publishers, announced new audience discovery tools including audience matching, inventory discovery and...

Major League Gaming Selects OpenX as its Unified Digital Advertising Platform

Los Angeles, CA – OpenX, a leader in creating programmatic advertising marketplaces, and Major League Gaming (MLG), a pioneer in the competitive gaming industry,...

Interview: Native Programmatic Talks with Sabine Cummins, VP Client & Agency Partnerships at Choicestream

Sabine Cummins, VP Client & Agency Partnerships at ChoiceStream (www.choicestream.com), explains how native and programmatic advertising can be merged into a powerful ad product...

Lattice Engines Taps Madison Logic Data to Drive Predictive Applications With Powerful B2B Intent...

Partnership Provides Lattice Customers With Insights to Predict the Buyer's Journey and Improve Account-Based Marketing NEW YORK, NY - Madison Logic Data, the largest B2B...

AppLift Acquires App Promotion Platform Appiris, Expands to All Verticals

Unites Teams, Clients, Technology, and Creates a Global Mobile App Performance Marketing Powerhouse BERLIN, GERMANY and SAN FRANCISCO, CA and SEOUL, SOUTH KOREA - AppLift,...

CloudSense Wins Deal with Leading Sports Content Company Factory Media

CloudSense Media Platform chosen for advertising sales to help achieve the next phase of business growth London, UK – Factory Media, Europe’s leading specialist sports...

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