Programmatic Buying

MASS Exchange (www.MASSexchange.com) announced that it has launched the first programmatic futures exchange supporting multiple addressable advertising markets.

Index Platform (www.indexssp.com), a global sell-side platform operated by Casale Media (www.casalemedia.com), today revealed that advertisers and publishers are relying on the human element in programmatic ad buying and selling to drive the growth of RTB and private exchanges. With half of advertisers and publishers trying RTB, both sides expect significant spending growth in this segment over the next 12 months.

Media company Belo Corp. (NYSE: BLC) announced today the launch of Belo Private Ad Marketplace, a new digital platform that connects select advertisers with Belo’s digital advertising inventory across its websites.

Nanigans, Inc., developer of market-leading Facebook advertising software, has been named a Strategic Preferred Marketing Developer (PMD). This exclusive program provides Nanigans access to Facebook alpha and beta products, co-development of product planning and go-to-market strategies, improved business support, and priority access to Facebook product and engineering teams.

SpotXchange, Inc., the largest global marketplace of video ad inventory, today announced that First Call™ has seen more than 50 publishers start to use the service since its launch in February. This increase in publishers has added an average of 40 million daily impression opportunities into the SpotXchange market enabling advertisers to maximize the reach of granularly targeted campaigns and publishers to achieve higher CPMs.

Zenovia Digital Exchange (www.zenoviaexchange.com), which launched its next-generation exchange platform for digital display ads earlier this year, today began deployment of patent-pending “Velvet Rope” technology that eliminates poor or potentially fraudulent traffic from entering its marketplace.

Nanigans, Inc., developer of market-leading Facebook® Advertising software, has released a feature that enables marketers to purchase advertising in Facebook search results.

Adap.tv, the company that delivers a programmatic way to plan, buy, sell and measure TV and video advertising, is continuing to expand its European team as it prepares for significant growth in the sector.

Adap.tv announced it has been named the fastest-growing video advertising company in Inc.magazine’s 2012 “Inc. 500,” a ranking of the nation's fastest-growing private companies. In addition to the #1 position within its industry segment, Adap.tv ranked on the Inc. 500 list as the second fastest-growing company among all firms based in Silicon Valley and the San Francisco Bay Area, and ranked #32 among all companies nationwide.