Programmatic Buying

Rubicon Project, the leading independent digital advertising technology platform for the comScore 500, has been ranked first in reach (measured by unique visitors) in the comScore Media Metrix monthly ranking of Ad Focus properties for July 2012.

Federated Media Publishing, the conversational marketing pioneer and champion of content that fuels the social web, achieved the largest year over year growth in the top 20 U.S. Internet Properties according to comScore’s June 2012 Media Metrix.

MediaMind, a division of DG (NASDAQ:DGIT), and the leading independent provider of integrated digital advertising solutions, today announced a strategic regional partnership with Adap.tv, the world’s leader in programmatic video advertising, that will provide greater efficiency to advertising partners in Australia and New Zealand.

AdSafe Media, the leading global provider of actionable advertising intelligence data for buyers and sellers of digital media, today announced the availability of its newest proactive brand protection solution, Ad Collision Detection. Ad Collision Detection will measure instances of multiple ads from a single brand campaign appearing simultaneously on a web page. Ad Collision Detection is easy to integrate and complements AdSafe's entire suite of solutions that make media buying and selling decisions smarter and more effective.

PubMatic (www.pubmatic.com), the digital media platform for publishers, and Shiny Ads, the leading premium inventory automation advertising technology company, today announced that PubMatic has made available the Shiny Ads’ self-serve advertising platform to PubMatic publishers through PubLink, PubMatic’s enterprise app marketplace. The addition of the Shiny Ads platform in PubLink will give top publishers a fast, easy to implement solution for making premium ad inventory directly available to advertisers on a self-serve basis.

Appatyze (http://www.appatyze.com/) today announced that it will use Adap.tv’s programmatic ad trading platform to support the buying and selling of video through its ad network, the Appatyze MARKETPLACE. Under this new partnership, Appatyze’s Facebook app developers get the automated tools and services they need to access to a wider range of demand sources, while video advertisers gain a straightforward route to reach their target audience.

Rubicon Project, the leading independent digital advertising technology company for the comScore 500, today launches REVV for Mobile, enabling publishers to sell mobile ad inventory through both direct and indirect sales channels. Building upon REVV, Rubicon Project’s real-time trading platform, comScore 500 publishers and ad buyers now have a single platform and marketplace for the buying and selling of both display and mobile ad inventory. The debut of REVV for Mobile follows the acquisition of Mobsmith in May 2012.

Casale Media, (www.CasaleMedia.com), an online media technology company, today announced the launch of Index Platform (www.indexssp.com), a sell-side platform that powers programmatic selling and private marketplaces for publishers. Gatehouse Media’s private marketplace, adhance media, and Casale Media’s own ad exchange, CasaleX, have been among the first adopters of the platform. As part of the announcement, Casale Media has launched Index Pulse, a real-time map of aggregate Real-Time Bidding (RTB) activity flowing through the platform.

Adap.tv today announced its Campaign Optimizer for video, a ground-breaking technology that provides buyers with full visibility into the results of a campaign before running a single impression. Using historical data to analyze billions of impressions, the Campaign Optimizer allows buyers to set the performance goals they want, and get the real-time price and inventory availability needed to achieve them.