Programmatic Buying

The rapid growth of the online video sector continued in 2012, with more campaigns undertaken and clients seeing the medium offer real value. However, Adap.tv, the company that delivers a programmatic way to trade video advertising, believes the industry must continue to push for further significant changes in 2013.

Krux, the global technology leader in cloud-based consumer data management solutions, significantly accelerated its growth and worldwide market penetration in 2012 while enhancing its data management platform (DMP).

Top Publisher to Provide Highly-targeted Opportunities for Advertisers Using Industry-first Real-Time Bidding LOS ANGELES - Triton Digital (www.tritondigital.com), a market leader enabling media companies to manage,...

Product Provides Advertisers with Unparalleled Access to Premium, Brand-Safe Inventory Across More than One Hundred of Canada’s Top Media Properties TORONTO - Xaxis, the world's largest...

We are focused on our real-time bidding environment solutions. With this integration, our clients have the ability to utilize our pre-bid decisioning solution. Additionally, we are developing a solution that will evaluate and tie many different measurement metrics to provide practical and actionable guidance for the ad buyer and seller.

Report Summarizes Mobile Insights About Moms BOSTON - In its newly released May MobileSTAT, Jumptap, Inc., the leading unified audience platform, reports on top mobile trends for...

MediaMath, the leading digital media-buying platform and services company, announced it has signed a joint-venture agreement with PubliGroupe, a publicly traded provider of marketing and media sales services based in Lausanne, Switzerland. The partners have formed a new dedicated company in Berlin, Spree7 GmbH, to serve the markets of Germany, Switzerland and Austria. Spree7 will offer a state-of-the-art media buying platform and services to advertisers and agencies based on MediaMath technology. The unit will launch its operations by mid-April.

Zenovia Digital Exchange (www.zenoviaexchange.com), which launched its next-generation exchange platform for digital display ads earlier this year, today began deployment of patent-pending “Velvet Rope” technology that eliminates poor or potentially fraudulent traffic from entering its marketplace.

In-depth industry research report commissioned by SpotXchange offers first ever study of programmatic video advertising across Europe LONDON - SpotXchange, the largest global marketplace of digital video...