Programmatic Buying

End-to-end automated buying within the Strata platform removes common barriers to buying premium OTT video Opens up access to OTT marketplace for all Strata clients,...

All inventory across GumGum’s uniquely brand safe ad exchange will be shielded by MediaGuard, White Ops’ best-in-class pre-bid ad fraud protection. SANTA MONICA, Calif. --...

Senior hires from The Trade Desk and LinkedIn join to lead in-market team as OpenX completes integration with Google Cloud Platform becoming first APAC...

Bidstack Group (LSE:BIDS), the native in-game advertising platform, are excited to announce Codemasters and Bidstack will be joining forces once again on the new...

NEW YORK — Adslot Media announced that a recent campaign executed on its programmatic guaranteed (PG) platform, achieved a 467% increase in ROI when...

By blocking sophisticated invalid traffic and fraudulent impressions before purchase, publishers and advertisers can focus on the consumer experience NEW YORK -- MediaMath, acclaimed independent programmatic...

LOS ANGELES -- Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced today an integration between Centro’s Basis platform...

The largest global independent trading desk welcomes new C-Suite executives Andy Vogel and Ryan Carhart to support further expansion LOS ANGELES -- AUDIENCEX, the largest global...

Xaxis, in association with IAB Europe, finds 60% of marketers believe there is an opportunity to increase their programmatic audio spend – but there are...