Programmatic Buying

Investments in premium technology for marketers to support AT&T brand advertising at-scale AT&T will be a first-mover for new capabilities to better engage consumers across...

Advocacy group’s latest paper examines how broadcasters and pay TV operators are transforming by harnessing programmatic technology London, UK: Programmatic trading is seen as a way...

Lineup Systems Announces New Feature to Increase Efficiency of Programmatic Booking The rise of programmatic has helped publishers keep pace with digital transformation, but the...

Media consultancy continues to grow footprint in Asia Pacific SAN FRANCISCO -- Leading media consultancy MightyHive announced the opening of a new office in Tokyo, Japan, as...

Advertising technology specialist expands its focus on growing digital TV market LONDON -- IPONWEB, an industry pioneer and world leader in the development of advanced...

Building on Fyber’s recently announced Impression-Level Revenue Data, the partnership allows app and game publishers to accurately predict which users will be profitable and...

Programmatic platform allows multinational brands to drive growth in China LOS ANGELES -- In response to global marketers’ focus on China as a key growth...

Leading Technology Platform Will Power ITV’s Ambitions in Advanced TV and Programmatic Advertising REDWOOD CITY, Calif. & LONDON & SINGAPORE -- Amobee, a global digital...

Audience Network and Programmatic AdTech Company Reaches Significant Milestone SINGAPORE -- Pocketmath, a global leading ad technology company that provides audience network services and programmatic...