Programmatic Buying

The first ever ad management platform for publishers to enhance performance of native and recommended content utilizing machine learning and robust analytics Technology Helps Publishers...

Advertisers and publishers can now leverage the power of programmatic for native ad formats to expand reach and drive results NEW YORK - Yahoo, Inc....

·      RadioSpot™ programmatic technology deployments at stations up 219% from 2014 ·      Audience reach via programming platforms powered by Jelli increased 316% to more than...

The first platform to transact guaranteed deals with programmatic technology and audience syncing LONDON, UK  – OpenX, a leader in creating programmatic advertising marketplaces, announced...

Company Bolsters Management Team to Accelerate Growth, Drive Innovation and Raise Its Global Profile SAN FRANCISCO, CA - Metamarkets, the leader in real-time analytics for...

New Voter-Targeted Premium Publisher Platform to Provide Unique Solutions for Campaigns Just as Primary Season Kicks Off NEW YORK & WASHINGTON - Time Inc. (NYSE:TIME),...

Adform¹s integration into MediaMath's Deal Discovery tool boosts premium programmatic supply and attracts brand advertisers. London, UK: MediaMath, creator of the TerminalOne Marketing Operating System®...

World’s largest mobile gaming publisher to target specific audiences with video ads in mobile games Paris: Gameloft Advertising Solutions has partnered with video inventory management...

Over the last 8-years, advertising technology companies have largely been focused on optimizing Real-Time Bidding paradigms and platforms to “maximize” the value of display...