Programmatic Buying

Premium Publisher Partners Have Increased CPMs across Mobile Inventory; COX Media Group and GigaOM Sign on as Early Partners NEW YORK, NY - PulsePoint Inc.,...

Programmatic In-Text Native Ads Out Of Beta; Vibrant Media adds original native ad format to programmatic portfolio Ad format achieving double industry standard viewability Native advertising...

REDWOOD CITY, Calif. - PubMatic, the marketing automation software company for publishers, today announced it has been selected by Sony Mobile Communications to exclusively...

NEW YORK, NY - Lotame, the world's leading independent cross-screen data management platform (DMP), announced its new partnership with the Local Media Consortium (LMC), a...

Company combines customized dynamic audiences, automated optimization and unstructured data to deliver success on localized campaigns FORT WORTH, Texas - Simpli.fi, which brings the power...

Region’s First Programmatic Moment Marketing Solution Enables Brands to Synchronise Campaigns with Real Time Events, Including Stock Prices, Weather Conditions and TV Ads DUBAI, United...

Automated Product Empowers Modern Marketers to Adopt In-House Capabilities, Manage Campaigns More Closely BOSTON - ChoiceStream, a provider of programmatic advertising for brands and agencies,...

New York, NY - The Radio Advertising Bureau (RAB) announced "A White Paper on Programmatic for The Radio Industry", released in conjunction with the...

Direct integration between GumGum and The Trade Desk enables buyers to harness the power of the visual web at scale to drastically increase brand...