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Screenvision and Shazam Form Exclusive New Partnership to Create Interactive Cinema Advertising

The new “connected cinema” experience will now enable movie fans to engage with their favorite ads, share with friends and take the message home NEW...

Ziplocal Partners with Marchex to Gain Insights on Pay For Call Advertising Campaigns

SEATTLE - Marchex, Inc. (NASDAQ: MCHX), a leader in mobile performance advertising, announced a partnership with Ziplocal, an advertising platform that drives leads to local...

Nanigans Closes $6 Million in Funding for Calculated Expansion

Funding Enables Nanigans to Amplify Early Successes Across Mobile, Growing Verticals and International Expansion BOSTON - Nanigans, the lifetime value based advertising technology company, announced that...

DabKick Releases Feature-Rich Update to Its Free Live Video and Photo Communications App

New Functionality Allows Users to Listen to Music Together and Easily Find and Connect Live with Friends and Family San Francisco, CA – DabKick, the...

Velti and BlueKai Partner to Build Largest Pool of Mobile Data-Driven Audiences Available for...

New Partnership Enables Marketers with a Data Activation System to Target Audiences Across Mobile SAN FRANCISCO - Velti (NASDAQ: VELT), the leading global provider of...

More Than Half of Surveyed Mobile Users Manage Personal Finances on Their Connected Devices,...

Educating Users About Device and Network Security Would Help Drive More Adoption NEW YORK - With tax day fast approaching, the Interactive Advertising Bureau (IAB) released...

IAB and MMA Issue ‘Mobile Phone Creative Guidelines’ to Reduce Industry Fragmentation and Empower...

New Guidelines Will Simplify Development of Mobile Advertising NEW YORK - In the rapidly evolving mobile marketplace, there is heightened demand for standards and guidelines...

PunchTab Allows Developers to Build Rewards and Gamification Into Any Android App

PunchTab Loyalty and Rewards SDKs Now Available for Both Android and iOS platforms; Developers Can Use the Free Toolkits to Offer Incentives That Increase...

Evidon Launches The First Comprehensive Mobile Solution for Compliance with DAA Self-Regulatory Program

Evidon InForm Mobile™, Operating at Scale for Months with More than a Dozen Partners, Adds Breakthrough Functionality for In-App Advertising Tapad, Jumptap, MediaMath, IgnitionOne, and...

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