Mobile Advertising

Guidelines to Empower Creative Groups by Reducing Industry Fragmentation NEW YORK, NY — With the rapid evolution of the mobile marketplace, there is a demand for...

Delivers insight and drives app marketing campaigns for more than 500 million users BOSTON - Localytics, the leading provider of app marketing and analytics solutions, announced...

Fans chat in real time with TV and sports stars in new format that syncs with TV LOS ANGELES - ConnecTV, the social TV network for...

Media Veteran Brings Wealth of Relationships, Operating Experience to Top Mobile Ad Platform BOSTON - Jumptap, Inc., the leader in targeted mobile advertising, announced that it...

Ad Exchange Delivers Real-Time Bidding Capabilities for Online and Mobile Streaming Audio LOS ANGELES - Triton Digital (www.tritondigital.com), a market leader enabling media companies to manage,...

Kiip and Interpublic Group (NYSE: IPG) announced today that they have entered into a strategic partnership, which includes an investment by the global advertising holding company. On IPG’s side, the partnership will be led the IPG Media Lab division of IPG Mediabrands, which will help introduce top-tier marketers to Kiip’s mobile and gaming advertising platform focusing on rewards-based consumer interactions. The investment by IPG was a part of Kiip’s most recent round of funding which took place at the end of 2012 and included additional investments from Relay Ventures, Hummer Winblad, True Ventures and Digital Garage, totaling $11 million.

The Cisneros Group of Companies today created the largest mobile ad network serving the Americas by merging the mobile business of RedMas, Cisneros' digital media unit with Adsmovil, the leading mobile advertising network in Latin America. The newly-formed company will operate under the Adsmovil brand with co-founder Alberto Pardo serving as its CEO and Jorge Rincon, RedMas’ CEO, becoming the new company’s COO.

Leading ad network DMG (DSNR Media Group) has launched an enhanced version of its Traffiliate for Mobile ad management platform for mobile advertising that uses machine learning to identify the best performing (conversions) media and automatically deliver enhanced media plans.

Engagement rates for location-based features in rich media mobile ads nearly doubled in Q3 2012 (185 percent growth) according to new findings from Celtra's quarterly Mobile Rich Media Monitor Report.