Mobile Advertising

PubMatic (www.pubmatic.com), the digital media platform company for publishers, announced that the iOS6 version of their iPad app is now approved by the Apple App Store and available for download. The PubMatic app, which is called MyReports, gives clients easy access and increased visibility into advertising revenue performance/trends across the guaranteed sales and discretionary sales channels of a publisher. The release of this app is another industry first brought to market by PubMatic.

many-based Mobile Performance Marketing Network KissMyAds [www.kissmyads.com], today reported preliminary insight into the affiliate side of its mobile network, highlighting strong growth in both the number of Publishers that are cooperating with it and the number of affiliates able to turn a lucrative profit. KissMyAds Founder and CEO, Florian Lehwald, stated “This is an important message to advertisers: If you are looking for mobile consumers, our reach is growing globally by the minute.”

A new case study examines how Adfonic relies on the Aerospike real-time NoSQL database to process more than 100 billion global ad impressions per month across nearly 250 million unique mobile users. The full Adfonic case study is available at: http://www.aerospike.com/why-aerospike/customers.

Celtra Inc., the industry leader for mobile rich media advertising and analytics, today announced that the company has released the first version of its Javascript Creative API for its AdCreator mobile rich media advertising platform. The Celtra Javascript API enables designers and developers to quickly and easily execute complex rich media advertisements more autonomously.

Adblock Plus today announced the launch of the latest version of its popular ad-blocking software, designed to work on Android smartphones and tablets. The FREE app is available at the Google Play app store or from the AdblockPlus.org website, and is the first ad blocker for Android that doesn't require a rooted (jailbroken) phone.

Jumptap, Inc., the leader in targeted mobile advertising, today announced a partnership with BlueKai, the world's first complete enterprise data activation system for intelligent marketing, to help advertisers deliver highly targeted mobile ads by leveraging a broad set of mobile, online and offline data segments.

As mobile increasingly becomes a keystone in the holiday campaigns of brand marketers, the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence, in partnership with Prosper Mobile Insights, released its second annual “Mobile Shoppers” study.

As the mobile advertising marketplace evolves and expands in line with consumer demand, the primary mobile industry trade groups – the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence, and the Mobile Marketing Association (MMA), in conjunction with the Media Rating Council (MRC) - today issued updated “Mobile Web Advertising Measurement Guidelines” for public comment.