Mobile Advertising

Tylted, one of the mobile web’s largest communities for social and casual gaming, announced today GameDrop Network™, a mobile advertising platform that makes it easy for native app publishers and games developers to monetize mobile web traffic without having to rely on apps, ad banners, downloads or high content acquisition costs.

YuMe, the leading provider of digital video brand advertising software and services, today announced availability of the industry's most extensive portfolio of tablet-specific ad units and a new tablet video product offering. The new ad units, part of the YuMe Ads product offering, give brands and agencies the shortest time to interactive tablet video ad unit delivery in the advertising industry, and include both ready-made and custom execution options. With the new ad units and ad offering, tablets can now be targeted in highly-effective independent campaigns, or as part of multi-screen video brand advertising campaigns on the Connected Audience Network .

SiteScout, the world’s leading self-serve demand-side platform (DSP) for buying online advertising, today announced it has added significant mobile inventory and a number of new features to its ad-buying solution. Through integrations with MoPub, Nexage, Smaato and TapIt, SiteScout will provide its customers with more than 30 billion mobile impressions per month, making it the world’s largest self-serve mobile DSP.

Appsbar http://www.appsbar.com/, the leading free app maker service that allows anyone to create and publish their own apps, today announced that the United States Patent and Trademark Office has issued a patent directed to mobile application development systems that allow anyone, especially non-technical users, to easily build their own apps via Appsbar’s propriety set of tools and services.

Localytics announced today that the company is a Facebook mobile measurement partner. New and existing Localytics customers can immediately use Localytics for attribution and measurement of Facebook mobile app install ads, and their impact on customer acquisition, engagement and lifetime value.

4INFO, a diversified mobile advertising, technology, and media company, announced a partnership with TRUSTe, the leading privacy management solutions provider, to protect mobile consumer privacy when delivering mobile ads. Through the partnership, TRUSTe will allow consumers to opt-out of targeted advertising through their TRUSTed Mobile Ads preference manager.

Jumptap, Inc., the leader in targeted mobile advertising, announced the appointment of Neal Winneg as General Counsel. Mr. Winneg joins Jumptap from the Princeton Review, Inc. where he served as Executive Vice President, General Counsel and Secretary, and was responsible for the overall planning, management and execution of Princeton Review Inc.'s legal function.

In its newly released October MobileSTAT, Jumptap, Inc., the leader in targeted mobile advertising, reports that mobile engagement rates and mobile audience temperaments are greatly impacted by time of day and seasonality. Among other statistics, the report illustrates that mobile click-through rate builds throughout the holiday season and peaks on New Year’s Day – 37 percent over average click-through rates.

Ulmon, a mobile application development company specializing in location-aware travel and navigation apps, today announced that City Maps 2Go, its travel app designed to be used with no internet connection, recently hit a major milestone – 5 million map downloads worldwide. To celebrate, Ulmon is releasing a new and improved version of the app, which is now available for download in the App Store for $1.99 (a free to download LITE version is also available) and on Google Play, which is free with five included maps (an additional in-app purchase is available to unlock more).