IAB Names Digital Publishing and Mobile Leader Zoe Soon Vice President for Mobile
NEW YORK -- IAB, the national trade association for the digital media and marketing industries, named digital publishing and mobile product expert Zoe Soon...
Yieldmo Partners with White Ops to Stop Sophisticated Bots and Provide Mobile Advertisers with...
White Ops’ Bot Mitigation Platform helps Yieldmo achieve record low invalid traffic rate
NEW YORK -- White Ops, the global leader in bot mitigation, has...
Dialogue AdTech Company Instreamatic Expanding to More Mobile Apps
Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice...
WPP and InMobi Group Enter Into a Multi-year Strategic Partnership to Co-Build Unique Benefits...
Partnership to help marketers enhance brand experiences for consumers
BANGALORE & MUMBAI, India -- WPP (NYSE:WPP) and InMobi Group have entered into a long-term strategic...
Make a Serious Impression on the Chinese Mobile Market with the Right DSP
Hindsight is a wonderful thing. It’s hard to imagine there was a time before we reached smartphone ubiquity that all the talk was about...
Impact Expands its Mobile Partnership Capabilities to Drive High-Value User Acquisition
Impact’s Partnership Cloud can validate high-value app installs, reduce fraudulent activity and identify new partnership opportunities for mobile marketers
SANTA BARBARA, Calif. -- Impact, the...
Cubic to Launch First-of-its-Kind Loyalty-Based Advertising Service for Transit Agencies
Cubic Transportation Systems partners with Ricola as the first brand to advertise within the platform
SAN DIEGO -- Cubic Corporation (NYSE:CUB) announced its Cubic Transportation...
Aki Technologies Taps Marketing Executive Stephanie Klimaszewski
Moment marketing firm brings on VP to steer marketing initiatives
Aki Technologies, the company that helps brands personalize advertising through the power of mobile moments,...
Study Finds 98% of Brands Believe Customer Attention Metrics Can Improve Mobile Advertising
Attention 2.0 Takes Measurement Beyond Clicks and Viewability
NEW YORK -- Attention 2.0: Enhancing Ad Measurement Beyond Clicks & Viewability, a commissioned study conducted by Forrester...
To send us your announcement or press release, please see available options at: https://adtechdaily.com/submit-a-story/.
Advertisement
Featured
Advertisement
Sponsored
Advertisement