Two Thirds of Marketers Say Walled Gardens Are Major Block to Improving First-Party Data
68% of marketers say that walled gardens do not provide enough data to effectively analyse and measure campaigns
77% expect their audience targeting to be...
Sovrn Releases OneTag to Help Publishers Grow Their Business
Boulder: Sovrn, which offers products and services to more than 25,000 independent online publishers, announced the official release of OneTag, a unified mechanism to simplify...
Crownpeak Boosts Industry GDPR Compliance with Native Integration of IAB Transparency and Consent Framework
New York: Evidon from Crownpeak, a global leader in privacy management and digital governance management, announced it will increase transparency in the advertising industry by integrating...
Ace Metrix Study Shines Light on Misconception of Consent Among Research and Data Companies
Peter Daboll, Ace Metrix CEO, urges research industry to spearhead data privacy standards
LOS ANGELES - Ace Metrix, the leader in measuring the impact of...
Consumers Likely to Decline Data Consent for 90% of Ad Tech Companies, Research Reveals
Worst case scenario sees only one in 10 firms given access to data in post-GDPR era, with digital giants dominating as the cookie crumbles
London: The...
Biggest Brands Will Lose Use of 43% of EU Audience Data After GDPR Day,...
More Contextual Targeting Ad Campaigns Will Fill Data Gap
Senior media buyers for hundreds of the world’s biggest brands are predicting 43 per cent of...
IAB Tech Lab Proposes Data Transparency Framework to Promote Responsible Audience Data Collection &...
Released For Public Comment, Framework & Companion Audience Taxonomy Provide ID-Level Clarity for Marketplace and Support Consumers’ Digital Needs
NEW YORK - The IAB Technology...
Sourcepoint Launches Consent Management Platform
Sourcepoint announces the launch of consent management capabilities, the latest addition in its toolkit to help publishers engage with consumers
NEW YORK - Sourcepoint, the...
Ogury Launches Consent Manager
Free solution to help publishers comply with GDPR requirements
London - Ogury, the world’s leading mobile data company, launches Consent Manager to strengthen its Ogury for...
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