Consumers Likely to Decline Data Consent for 90% of Ad Tech Companies, Research Reveals
Worst case scenario sees only one in 10 firms given access to data in post-GDPR era, with digital giants dominating as the cookie crumbles
London: The...
Biggest Brands Will Lose Use of 43% of EU Audience Data After GDPR Day,...
More Contextual Targeting Ad Campaigns Will Fill Data Gap
Senior media buyers for hundreds of the world’s biggest brands are predicting 43 per cent of...
IAB Tech Lab Proposes Data Transparency Framework to Promote Responsible Audience Data Collection &...
Released For Public Comment, Framework & Companion Audience Taxonomy Provide ID-Level Clarity for Marketplace and Support Consumers’ Digital Needs
NEW YORK - The IAB Technology...
Sourcepoint Launches Consent Management Platform
Sourcepoint announces the launch of consent management capabilities, the latest addition in its toolkit to help publishers engage with consumers
NEW YORK - Sourcepoint, the...
Ogury Launches Consent Manager
Free solution to help publishers comply with GDPR requirements
London - Ogury, the world’s leading mobile data company, launches Consent Manager to strengthen its Ogury for...
Featured
Advertisement
Sponsored
Advertisement