Online Advertising Challenges

4INFO, a diversified mobile advertising, technology, and media company, announced a partnership with TRUSTe, the leading privacy management solutions provider, to protect mobile consumer privacy when delivering mobile ads. Through the partnership, TRUSTe will allow consumers to opt-out of targeted advertising through their TRUSTed Mobile Ads preference manager.

Evidon InForm Mobile™, Operating at Scale for Months with More than a Dozen Partners, Adds Breakthrough Functionality for In-App Advertising Tapad, Jumptap, MediaMath, IgnitionOne, and...

AdSafe Media, the leading global provider of actionable advertising intelligence data for buyers and sellers of digital media, today announced the enhancement of its proactive brand safety solution for advertisers and agencies with a new level of protection: Suspicious Activity Detection (SAD). The new offering takes the company's leading solution for fraud identification a step further, introducing the industry's first and only proactive protection against inventory suspicious of both click fraud and impression fraud.

DoubleVerify granted MRC accreditation for its online suite of Verification and Viewability services Accreditation certifies DoubleVerify’s proprietary technology and products in delivering online media transparency...

NEW YORK, NY - Integral Ad Science, media valuation platform, today announced that it has appointed Niall Hogan as its new United Kingdom managing director...

SUNNYVALE, Calif. – GoldSpot Media, the leading multiscreen rich media and video advertising platform, launched the industry’s first multiscreen Cost-Per-Engagement (CPE) ad unit. SmartVue™...