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White Ops Research Reveals Prevalence and Impact of Marketing Fraud on U.S. Businesses

2021 Benchmark Report Shows Marketing Fraud Is a Bigger Problem Than Marketing Leaders Realize, With Two-Thirds of Respondents Experiencing Fraud in the Past Year NEW...

MOLOCO Receives TAG Global Brand Safety Certification

TAG’s exacting standards assure buyers that their ads won’t be associated with content that could jeopardize their brand’s reputation REDWOOD CITY, CA — MOLOCO (www.molocoads.com),...

Flashtalking Acquires Protected Media To Offer Verification Capabilities Across All Platforms

Acquisition immediately provides advertisers new levels of protection at scale with operational efficiencies LONDON, UK: Flashtalking, the leading global independent platform for ad management, data-driven...
Ad Tech Daily

Aniview Partners with White Ops to Fend Off Sophisticated Bot Attacks and Safeguard the...

Partnership Delivers New Avenue for Publishers and Advertising Networks to Protect their Inventory with White Ops Advertising Integrity via Aniview’s Platform NEW YORK -- Aniview,...

White Ops is the First Company to Receive MRC Accreditation for Both Pre-Bid and...

White Ops Extends Leadership in Protecting the Advertising Ecosystem from Sophisticated Bot Attacks With Additional Accreditation of its Advertising Integrity Solution NEW YORK -- White...

Adverty Is Granted Second Us Patent for in-Game Ad Viewability Technology

Adverty AB (publ) has been granted a second patent by the United States Patent and Trademark Office for its in-game ad viewability technology. The...

White Ops Announces Acquisition by Goldman Sachs Merchant Banking, ClearSky Security, and NightDragon

Acquisition Will Further Accelerate White Ops’ Growth and Expansion in New Markets NEW YORK -- White Ops (“White Ops” or the “Company”), a global leader in...

Sourcepoint Raises $17 Million to Boost Privacy and Compliance Solutions for Publishers and Marketers

New investment, led by Arrowroot Capital, will be used for global expansion and research and development  Investment follows the company’s acquisition of RedBud and the...
Ad Tech Daily

Neustar Launches the Fabrick ID™ to Future Proof Media Buying and Selling in a...

Neustar Fabrick™ powers next generation digital marketing and measurement with a privacy-centric, unified ID solution for publishers and advertisers STERLING, Virginia - Neustar Inc., a global information...

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