Online Advertising Challenges

Nielsen, a leading global provider of information and insights into what consumers watch and buy, and AdSafe Media, a leading source of brand protection and ad viewability data, announced an agreement to integrate AdSafe’s ad safety ratings, contextual analysis and viewability measurement into Nielsen Online Campaign Ratings.

When we launched BrightTag ONE-Click Privacy last year, we gave site owners the tools to provide meaningful choices to consumers while responding to privacy regulations that vary by country. By integrating our site-level privacy controls with consumer choice tools, brands can offer clear “one-click” privacy options that stop sending data to third-parties when users opt out.

Joint Solution Combines Industry-Leading Privacy and Tag Management Platforms to Provide Businesses With an Integrated Solution to Address the EU Cookie Directive SAN FRANCISCO, CA...

V12 Group, a leading provider of offline consumer data announced that it has selected BlueKai, the world’s most complete platform for data management, analysis and a

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.

Yahoo! Among the First Large Online Providers to Provide Live, Global DNT Support WASHINGTON - Yahoo! is pleased to announce the implementation of a Do Not...

The latest in a series of exclusive insider webinars on the EU ePrivacy Directive is to be hosted 22 March by Evidon, the world leader in empowering consumers and businesses to see, understand and control data online. This 90-minute session will specifically address the issues facing sell-side companies – ad networks, DSPs, trading desks, publishers and others – as businesses look to demonstrate compliance and increased tracking transparency in accordance with the often ambiguous guidance provided by regulators.

The Interactive Advertising Bureau (IAB) announced the launch of the IAB Advertising Technology Council, a new IAB body to coalesce the burgeoning, but fragmented, advertising technology sector toward the goal of developing technical standards and operating best practices.