Online Advertising Challenges

New York – LiveIntent, the platform for buying and selling email ad inventory exactly like display, is now supporting the Digital Advertising Alliance’s (DAA)...

Early adopters leverage cutting-edge opportunities in marketing data, but barriers remain to broader use of new practices. Survey of Nearly 200 Advertising and Marketing Industry...

With a variety of digital marketing tools at their disposal, 73 percent of search marketing decision makers still plan to increase their focus on...

Interclick, Aggregate Knowledge, Turn & Marin Software Among the First Partners to Connect to BrightTag ONETM, Eliminating Legacy Browser-Based Tracking Code CHICAGO – BrightTag, Inc.,...

DUBLIN - Research and Markets has announced the addition of the "The UK Online Advertising Industry Growth and Forecast to 2016" report to their...

Public Comment Periods Opens for ‘Mobile Rich Media Ad Interface Definitions’—MRAID—Which Standardizes Communication Between Ads and Apps To Increase Efficiency NEW YORK - The IAB...

NEEDHAM, Mass. - In4mation Insights (www.in4ins.com) announced that its co-founders and partners Mark Garratt and Steve Cohen, along with Dr. Rafael Alcaraz, Vice President,...

Partnership with OptiMine Enables Search Marketers to Significantly Increase Paid Search Performance SAN JOSE, Calif. - Adobe Systems Incorporated (NASDAQ:ADBE) today announced that Adobe® SearchCenter+,...

NEW YORK - interclick, inc. (Nasdaq:ICLK) announced that the sole remaining federal claim alleging violation of the Computer Fraud and Abuse Act (CFAA) and...