Online Advertising Challenges

New Report on Trends in Behavioral and Contextual-Based Advertising Shows Consumers Accepting of Targeted Advertising DALLAS - Creation of the Digital Advertising Alliance (DAA) is...

Tremendous Growth of Companies utilizing the “Ad Choices” Icon via Evidon Continues as Opt-Out Rates Remain; More than 80 million US internet users served...

The widespread adoption of audience targeting by Madison Avenue has prompted the Federal Trade Commission to call for more oversight of the industry through...

LONDON - As a result of the recent “locationgate” controversy (centering on Apple’s and others’ logging of the location of mobile devices as they...

SANTA MONICA, Calif. –Adconion Direct (www.adconiondirect.com), the standalone performance solutions business unit of Adconion Media Group, announced it will use TRUSTe’s OBA compliance platform...

IAB Mobile Marketing Center of Excellence Releases ‘Marketer Perspectives on Mobile Advertising’ Study Finds Nearly Three-Quarters of Top Marketing Executives Look to Increase Their Mobile...

Next Step in Ongoing Effort to Provide Marketplace Guidance Across a Range of Methodologies NEW YORK - With the online advertising industry in need of...

New Methodological Approach to Attribute Credit for Display Ad Campaign Performance to the Specific Publishers, Data Providers and Creative that Generate Lift RESTON, VA –...

TagMan Survey Shows Significant Opportunity for Online Marketers to Optimize Third Party Tags without Losing Attribution Benefits by Reducing Them NEW YORK, NY – Amidst...