Adobe SocialAnalytics, Powered by Omniture, Delivers Marketers Ability to Monitor, Measure and Monetize Social...
An Integrated Part of the Adobe Online Marketing Suite, Adobe SocialAnalytics Adds a Social Dimension to the Entire Suite, Turning Data and Sentiment from...
Adobe Achieves Media Rating Council Accreditation for Selected Adobe SiteCatalyst Metrics
Independent Accreditation Ensures Full Disclosure and that Four Key Adobe SiteCatalyst Metrics Comply with MRC Standards and Applicable IAB Guidelines; This Certified Data Can...
SES New York Features IAB Local Advertising Forum and Ad Networks & Exchanges Sessions...
Expert Publishers, Advertisers and Members of the Agency Community Come Together to Discuss Best Practices and Latest Trends
SES New York 2011
NEW YORK - The...
[x+1] Elevates Leon Zemel, Greg Pier As It Looks To Grow Its Core Media...
NEW YORK - Online targeting platform leader , www.xplusone.com, announced it has promoted Leon Zemel to the position of Chief Analytics Officer and Greg...
MediaMath, [x+1] Partner with CONTEXTWEB to Gain Unique Publisher Footprint, Impression Attributes via Real-Time...
Expandable Rich Media and Contextual Targeting Features Available
NEW YORK - CONTEXTWEB Inc., the ad technology and services company, announced that audience targeting platform provider...
IAB, ANA & 4A’s Join Forces to “Make Measurement Make Sense”
Leading Trade Groups Take on Top Industry Challenge; Bain & Company and MediaLink engaged to support the effort
PALM SPRINGS, Calif. - Three advertising trade...
Click Forensics Acquires Adometry; Adopts New Company Name
Now Adometry, Company Continues Expansion Into Online Display Ad Verification and Attribution
AUSTIN, Texas - Click Forensics, Inc. announced that it has acquired display ad...
IAB Announces Winners of Annual Sales & Service Excellence Awards
Awards Recognize Significant Individual Contributions to the Growth of Interactive Advertising
PALM SPRINGS, Calif. - The Interactive Advertising Bureau (IAB) announced the winners of its...
Reactivpub Launches the “Cost Per Fan” Advertising Model
Paves the Way for Facebook ROI Monitoring by Launching the Market’s First Ever Solution for Measuring the Impact of Fans
SOPHIA ANTIPOLIS, France - How...
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