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The Trade Desk Appoints Joshua Smith as Senior Vice President, Chief Privacy and Product...

NEW YORK -- Global advertising technology leader The Trade Desk (NASDAQ: TTD) today announced the appointment of Joshua Smith as Senior Vice President, Chief...
Ad Tech Daily

Comscore and Viant Partner to Expand Cookie-Free Predictive Audience Access

RESTON, Va. – Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a new partnership agreement with...
Ad Tech Daily

White Bullet and The European Lotteries Announce Partnership to Fight Piracy

London, UK: IP protection company White Bullet and The European Lotteries (EL), announce a collaboration to help fight ad-funded piracy. White Bullet will track advertising...
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Yieldmo Announces Privacy-First Marketplace

Yieldmo's Smart Exchange harnesses the power of Contextual Reimagined™ NEW YORK -- Yieldmo, a leading advertising technology company, today announced the debut of its privacy-first...

What Does The Updated Timeline For The Privacy Sandbox Mean For Advertising Market Participants?

The below is a statement by Lukasz Wlodarczyk, Private Ads Team Leader and Director of Global Inventory Partnerships, at RTB House - providing his...

Total Media Solutions Launches sTag to Streamline Publisher Revenue Management

London - Total Media Solutions, an advertising technology solutions provider that helps publishers globally manage their revenue and create value-added experiences for users, announced...

White Bullet Joins Government Safety Tech Innovation Network’s Online Providers List

The resource is designed to showcase companies which provide products and services to support safer online experiences London, UK: IP protection company, White Bullet, has...

Covatic Partners With CACI to Enable Ground-Breaking on-Device Acorn Segmentation

The news follows hot on the heels of Covatic’s launch of A-Type, a sustainable solution to the digital advertising industry’s ID and privacy challenge London,...
Ad Tech Daily

MediaGo Joins the IAB Europe Transparency and Consent Framework, Will Offer Native and Display...

SAN FRANCISCO -- MediaGo, an ad platform from Baidu’s Global Business Unit, has become an official vendor of Interactive Advertising Bureau (IAB) Europe’s Transparency...

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