Online Advertising Challenges

Yield Web Marketing Suite and Marchex Call Analytics Enable Advertisers to Optimize for Telephone Conversions SAN MATEO, Calif. - Yield Software, a leading provider of...

Company Adds Sr. VP of Sales Operations, VP of Marketing and Sr. Director of Account Management; Moves into Midtown Manhattan Office New York - DoubleVerify,...

Axe Deodorant and Tetra Pak use “Social Mushroom” approach to drive awareness in key demographics, demonstrate ROI- CHICAGO - JB Chicago, a Chicago-based integrated marketing...

NEW YORK - Adility, a hyperlocal online deal distribution platform, announced that Courtney Williams, former Senior Vice President of Interactive One and previously the...

By: Jay Friedman, COO of Goodway Group (http://www.goodwaygroup.com) It seems the industry has battled for years over 4th party ad calls.  Publishers don’t like them...

Industry’s Top Executives Convene at Hollywood’s Landmark Director’s Guild to Explore the Toughest Issues Surrounding the Monetization of Content Digital Delivery TORRANCE, Calif. - Media...

BlueKai Intent Data Running on Rocket Fuel Drives Efficiency, Action and Engagement for Major Brands REDWOOD SHORES, CA - Rocket Fuel Inc., the company bringing...

RESTON, Va. - LucidMedia (www.lucidmedia.com), a leading online advertising demand-side platform (DSP), announced that it has deployed the industry’s first preemptive brand safety capabilities,...

LOS ANGELES and NEW YORK - Traffic Marketplace, a division of Epic Media Group, announced its partnership with ad verification firm, Adometry, to deliver...