Online Advertising Challenges

AUSTIN, Texas - Click Forensics, Inc. released advertising audience quality figures for the second quarter 2010 from the industry’s leading independent online advertising data...

Tool enables advertisers to optimize media spend based on weighted beacons and transactional data Redwood City, CA. - Turn Inc., the industry’s only end-to-end platform...

Accreditation underscores market need for seamless, stable and secure online video measurement NEW YORK – VINDICO Group, a division of BBE, today announced its video...

Existing Investors Austin Ventures, Sierra Ventures and Shasta Ventures Participate in Series C Round AUSTIN, Texas - Click Forensics, Inc., a leading provider of online...

YuMe Domain Detection Technology Prevents Unwanted Impressions in Syndicated and Embeddable Video Players; Identifies the Partner Sites Delivering Strong Campaign Performance for Syndication-focused Publishers Redwood...

IAB Member Networks and Exchanges Commit to Greater Brand Safety NEW YORK - The Interactive Advertising Bureau (IAB) released the finalized “Networks & Exchanges Quality...

Increased Ability to Deeply Analyze and Segment Audience Data Heightens Power to Serve Custom Creative Messages to Target Audiences NEW YORK - Lotame, the marketing...

Panache Platform to Standardize Online Video Advertising Delivery for Publishers; Ushers in New Era of Innovation and Monetization LOS ANGELES - Panache, the advertising platform...

Extends Industry Leading Standard for Consumer Data Disclosure and Transparency to Web Publishers and Marketers SEATTLE - BlueKai, the world’s largest data auction marketplace for...