Online Advertising Challenges

Ground-Breaking Methodology for Measuring Digital Advertising Effectiveness Innovative Model-Based Approach Uses Validated Marketing Mix Modeling Methods, Eliminates Need for Control Group Impressions, Improves Accuracy and...

Releases Landmark Hispanic Audience Research NEW YORK - In order to support advertisers’ strategies to reach diverse consumer groups, the Interactive Advertising Bureau (IAB) announced...

Marketers, agencies gain greater flexibility and control over digital media campaigns and unmatched performance at scale NEW YORK - , the online targeting platform leader,...

Malvertising Attacks Put as Much as $600 Million in Digital Advertising Revenue at Risk in A Single Month; Technology Developed By Internet Security Experts...

Demand for its multi-channel platform combining website, landing page and digital media optimization continues among marketers and agencies NEW YORK - , online targeting platform...

Tremor Media's Ad Monetization Technology Acudeo Built into Media Player Architecture NEW YORK - Tremor Media (www.tremormedia.com), the leading video monetization and advertising company, announced...

Malvertising Attacks Continue to Rise, Threatening Brand Safety and Loss of Revenue for Publishers and Safe Internet Consumption for Consumers LOS ANGELES - the Rubicon...

7.5% Year-Over-Year Increase a Bright Spot in Marketing & Advertising Media NEW YORK - Internet advertising revenues in the U.S. hit $5.9 billion for the...

In Spite of ROI, Senior Execs Say they’re Holding Back Millions Due to Lack of Consumer Trust TRAVERSE CITY, Mich. - A new study of...