User Privacy

Online advertising is appealing because it is effective and measurable. The “Ad Tech” industry is a competitive and innovative space, where disruptive new techniques...

4INFO, a diversified mobile advertising, technology, and media company, announced a partnership with TRUSTe, the leading privacy management solutions provider, to protect mobile consumer privacy when delivering mobile ads. Through the partnership, TRUSTe will allow consumers to opt-out of targeted advertising through their TRUSTed Mobile Ads preference manager.

Evidon, the global leader in revealing the invisible web, today announced that it is now serving more than two billion “AdChoices” privacy notices a day around the world. Including the AdChoices icon in online ads is the fundamental requirement of compliance with Self-Regulatory Programs for Online Behavioral Advertising in the United States, which is administered by the Digital Advertising Alliance (DAA), and in the European Union, which is administered by the European Interactive Digital Advertising Alliance (EDAA).

Startpage says Microsoft's Toying with Search Engine Results Will "Sting Bing" NEW YORK - Startpage.com, The World's Most Private Search Engine, is welcoming Web users upset...

Jumptap, the leader in targeted mobile advertising, today announced a partnership with Evidon, the world leader in empowering consumers and businesses to see, understand and control data online. The partnership is designed to support consumer notice and choice through the creation and implementation of the 'AdChoices' Icon in mobile web and app advertisements.

eyeReturn Marketing announced today it has joined the Network Advertising Initiative (NAI), the industry’s self-regulatory body for setting the standard for online privacy standards. eyeReturn Marketing is a leading provider of agency ad-serving services and recently launched eyeDemand, Canada’s premium Demand-Side Platform (DSP). eyeReturn Marketing joins the industry body as the first Canadian DSP, alongside more than 90 online advertising companies, including the 15 largest advertising networks, data exchanges, and marketing analytics service providers.

Lookout, the leading mobile security company, announced its Mobile App Advertising Guidelines: A Framework for Encouraging Innovation While Protecting Privacy. The Mobile App Advertising Guidelines provide a framework to help app developers and ad providers – such as ad networks and ad exchanges – understand how they can explore new ad display techniques and access personal information while adhering to strong mobile privacy and user choice principles. By equipping mobile advertisers and developers with clear privacy and user experience guidelines, Lookout aims to enable growth and innovation in mobile advertising, while protecting user privacy and increasing the trustworthiness of ads.

The Digital Advertising Alliance, (DAA), a coalition of the nation’s leading media and marketing trade associations and companies, raised concern today about Microsoft’s decision to embed Do Not Track (DNT) functionality as a default setting in version 10 of its Internet Explorer (IE) browser.

Adobe Systems Incorporated (NASDAQ:ADBE) announced enhancements to Adobe® TagManager, creating a highly flexible privacy solution that helps digital advertisers and publishers give consumers notice and control over how their data is used online. The solution will initially focus on managing third-party cookies used for behavioral advertising, a requirement of the ePrivacy Directive.