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Specific Media Establishes Industry First by Integrating Advertising Option Icon Across All Online Display...

Clickable tool provides web surfers a simple way to make informed decisions about how data is collected and used for online behavioral advertising purposes IRVINE,...

Consumers Are Aware of Dynamically Targeted Ads – and Their Opinions of Them Are...

More Than One-Third of Men Wouldn't Mind Trading Non-Personal Information for Ads More Relevant to Their Interests BURLINGTON, Mass. - Burst Media, (www.BurstMedia.com), a leading...

Sprint Receives Frost & Sullivan Award for Value Enhancement in Mobile Advertising

Award recognizes Sprint’s new opt-out service, allowing customers a choice in the use of their anonymized data to provide relevant ads OVERLAND PARK, Kan. -...

Better Advertising Announces Open Data Partnership Designed to Give Consumers Comprehensive Transparency into Online...

Launch Partners Include: 33Across, Bizo, BlueKai, Demdex, eXelate, Lotame, SafeCount, and Turn Program’s Technology will Enhance Consumers’ Transparency into and Control over their Online Data NEW...

Better Advertising and Digital Advertising Alliance to Conduct Free Webinar on Privacy Self-Regulation

“Online Behavioral Advertising Self-Regulation: What Your Company Needs to Know” will be Presented Live on Thursday, December 16, 2010, at 1:30 ET NEW YORK -...

Autobytel and Aperture Announce Unrivaled Portfolio of Automotive Advertising Optimization Tools

Proprietary Auto Shopper Data Drives First Ever Real-Time Precision Targeting for Automakers IRVINE, Calif. & NEW YORK - Autobytel (Nasdaq: ABTL), a consumer facing network...

PubMatic Launches Data Firewall for Publishers to Prevent Audience Data Leakage

First Product of Its Kind Will Combat Billion-Dollar Problem PALO ALTO, Calif. - PubMatic, which provides online publishers — including the majority of the comScore...

Brand Interactions on Social Networks – The Social Networking Audience in the US has...

DUBLIN - Research and Markets has announced the addition of eMarketer's new report "Brand Interactions on Social Networks" to their offering. The social networking audience...

BrightTag Launches to Put Website Owners in Control of their Data

- Industry’s First Data Rights Management Platform™ for Marketers and Publishers to Control their Most Important Asset – their Data - Technology to Control Partner...

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