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Reportlinker Adds Online Advertising – 2009 Edition

NEW YORK - Reportlinker.com announces that a new market research report is available in its catalogue, Reportlinker Adds Online Advertising - 2009 Edition. The Global...

OpenTV Opens Measurement Platform

Company to Publish TV Measurement Data Formats to Encourage Development of Next Generation Television Applications and Services, and Creates Analysis Partner Program with Leaders...

Aggregate Knowledge Joins the Network Advertising Initiative, Enhances Privacy Practices for Display Advertising

Audience Discovery Platform Brings a New Level of Real-Time, Data-Driven Audience Optimization to Advertising Agencies With a Focus on Privacy SAN MATEO, Calif. - Aggregate...

Cyber Secure Institute Statement on Malware Explosion and Social Networks

WASHINGTON - Rob Housman, Executive Director of the Cyber Secure Institute, released the following statement concerning the latest quarterly report by PandaLabs showing that...

Massive Inc., comScore Announce Breakthrough In-game Advertising Research Methodology

Ad Effx Action Lift for Gaming measures effectiveness of in-game advertising on online consumer behavior REDMOND, Wash. and RESTON, Va. —  For the first time...

IAB Launches “Privacy Matters”, Its First-Ever Consumer Education Campaign

Demystifies Key Online Advertising Practices, Increases Awareness of Consumer Choice Tools NEW YORK - To educate consumers and provide them with the resources to help...

Yahoo! Introduces Ad Interest Manager

Provides Consumers with Greater Transparency and Control over Their Online Advertising Experience WASHINGTON - Yahoo! Inc. (NASDAQ:YHOO) released a beta version of a new consumer...

Self-Regulation, Your Business and Your Privacy

http://blog.betteradvertising.com/2009/12/07/self-regulation-your-business-and-your-privacy/ By Scott Meyer, CEO, Better Advertising Fitting The Pieces of Self-Regulation Together WASHINGTON - At Better Advertising, we believe that industry self-regulation is the key to...

Internet Advertising Market Assessment 2009

DUBLIN - Research and Markets has announced the addition of the "Internet Advertising Market Assessment 2009" report to their offering. In 2008, UK expenditure on...

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