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Autobytel and Aperture Announce Unrivaled Portfolio of Automotive Advertising Optimization Tools

Proprietary Auto Shopper Data Drives First Ever Real-Time Precision Targeting for Automakers IRVINE, Calif. & NEW YORK - Autobytel (Nasdaq: ABTL), a consumer facing network...

YuMe and Evidon Strengthen Viewer Control Within Interactive Video Advertising

Evidon InForm in YuMe Ads Allows Viewers to Easily Set Limitations on Data Collected by Advertisers REDWOOD CITY, Calif. & NEW YORK - YuMe, Inc. (NYSE:...

Consumers Are Aware of Dynamically Targeted Ads – and Their Opinions of Them Are...

More Than One-Third of Men Wouldn't Mind Trading Non-Personal Information for Ads More Relevant to Their Interests BURLINGTON, Mass. - Burst Media, (www.BurstMedia.com), a leading...

Behavioral Targeting Ad Spending Projected To Reach $4.4 Billion by 2012

A recent eMarketer study shows that behavioral targeting is far from being in a slump, despite the recent concerns for users privacy that led...

Yahoo! Launches Initiative To Protect Free Expression and Privacy for Internet Users

Global Network Initiative Marks Collective Step By Companies, Human Rights Groups and Others To Challenge Censorship and Threats to Privacy SUNNYVALE, Calif. - Joining fellow...

IAB and NAI Release Technical Specifications for Enhanced Notice to Consumers for Online Behavioral...

Critical Step in Interactive Industry’s Ongoing Self-Regulatory Efforts NEW YORK - Advancing the self-regulatory efforts of the digital advertising and marketing industry, the Interactive Advertising...

Specific Media Establishes Industry First by Integrating Advertising Option Icon Across All Online Display...

Clickable tool provides web surfers a simple way to make informed decisions about how data is collected and used for online behavioral advertising purposes IRVINE,...

MediaMath Names Evidon Preferred Provider of Compliance Services

DSP Opts for Evidon InForm – Industry’s Top Assurance Platform NEW YORK - As yet further indication of its commitment to privacy, enterprise-class DSP MediaMath...

Brand Interactions on Social Networks – The Social Networking Audience in the US has...

DUBLIN - Research and Markets has announced the addition of eMarketer's new report "Brand Interactions on Social Networks" to their offering. The social networking audience...

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